The customer is
always right
Strong customer loyalty is a game breaker
A handshake should be enough
Ideas can come from anyone - yes, even the client!
Working with good people is the key to success
Bad advertising is insulting
Poor planning = poor results (Do you have a 2010 Marketing/Advertising Plan?)
Metrics tell us what worked and what didn't
Test Fast > Fail Fast > Learn
Strong brands know their key differentiator
Understanding the target audience is mandatory
Where we run is just as important as What we run
4 P's - product, price, place, and promotion
4 C's - character, credibility, consistency, continuity
Strong customer loyalty is a game breaker
A handshake should be enough
Ideas can come from anyone - yes, even the client!
Working with good people is the key to success
Bad advertising is insulting
Poor planning = poor results (Do you have a 2010 Marketing/Advertising Plan?)
Metrics tell us what worked and what didn't
Test Fast > Fail Fast > Learn
Strong brands know their key differentiator
Understanding the target audience is mandatory
Where we run is just as important as What we run
4 P's - product, price, place, and promotion
4 C's - character, credibility, consistency, continuity
Ideas change the way
people think and act.